Think about the kind of career that you want: are you an aspirant marketeer? Artist? Web developer? Journalist? It’s time to examine what kind of thinker and worker you are and how that affects the way you engage with your audience and potential employers. Programming Jobs – Web Developers/Designers
If you’re more interested in conveying who you are visually, a blog that handles visuals effectively and makes sharing and conversation easy will be of most use to you. This is where something like Tumblr or even Pinterest comes into its own. These sites make it very simple for you to show off your talent and aesthetic to a wider audience and gain a compelling amount of followers in the process – indeed, there are plenty of web artisans who make their living by selling their wares on Etsy, buoyed by traffic via Pinterest – which beats out Twitter in terms of referred traffic. Pinterest is a powerful tool – a well-pinned image really is worth a thousand words. Writing/Analytical Jobs
Whether you’re looking for a writing gig or a chance to show off your finely honed media sales techniques, then a blogging platform that handles long-format text without spewing junk code every which-way will definitely be your best bet. WordPress excels at providing clean, spare designs that let your writing speak for itself, as to a lesser extent, does Blogspot. In addition, both sites provide the crucial trackback service so that popular posts shoot up the search engines and drive more traffic to your site. Tumblr does too and indeed people do attempt to write long-form on this platform but it can be a heartbreaking process, filled with weird formatting and endless reloads. However, aspirant marketeers/advertising executives may want to consider Tumblr more seriously as a way of generating a following for your blog – sites that run under a principle of the quick-share are the ones that go viral most easily, so if garnering attention through your own personal guerilla marketing campaign is your aim, you could do worse than teaming Tumblr with Twitter and going on an engagement spree. Engagement Sprees
This is crucial no matter what your vocational aspirations. Nothing’s worse than blogging into a vacuum – it’s important that whatever platform you choose, you promote your work outside your own domain and that you directly engage with other practitioners doing similar interesting things. Take it upon yourself to keep your eyes open and your ear to the ground – build your own network. And be patient! These things often take a little while to build momentum. But trust me, kid. You’re going to be a star.
Rebecca Cartwright is a freelance writer and an occasional blogger for Media Week Jobs