Internet pages were once plastered with banner advertisements. Can you remember how annoying those blinking things could be? Can you recall a single product that was featured in any of the ads that you saw? Probably not! Although banner ads use is diminishing and they’re disappearing from our screens, these five companies have used banner ads to create captivating interactive marketing that’s tough to forget.
1. Cadbury Chocolate’s tasty campaign to solicit a million Facebook likes proved successful. When users clicked on the company’s banner ad, Cadbury promised to add a piece of chocolate to the giant, chocolate thumbs-up sculpture created as a yummy thank you to fans. When it was completed, the monstrous sculpture weighed in at 6,600 pounds.
3. Pucker Vodka’s banner ad promises “kiss, kiss” and “hot tub hijinks.” It introduces motion and interactive graphics to pose questions and provide information. For instance, the billboard-like ad asks the viewer whether he is bored, and then pledges that Cherry Pucker Vodka is “never boring.” It instructs consumers to draw a martini with their mouse and answer crazy, drunken questions. (No, really, have you ever danced on a ceiling?)
4. Pringles potato chips might be the most clickable ad – literally! Their decidedly unsophisticated graphics in “Love can be complicated” show a guy proposing to his lady, who inexplicably has her hand buried in a Pringles can. The still image never changes, but the captions progress each time a viewer clicks, ultimately roping the viewer into a wacky, all-too-familiar dysfunctional relationship discussion.
5. Burger King’s Late Night Ad featuring a sleeping man, the viewer, and a Sharpie pen tapped into users’ mischievous sides. They can draw whatever they wanted on the unsuspecting victim’s bald head or clean-shaven face, but if the artist disturbs the sleeper, he may turn his head or get more comfortable as they’re trying to draw. Definitely not as easy as it looks, and it keeps users engaged.
Although banner advertising isn’t known for generating a high response from target audiences, when ad creators introduce fun, interactivity, and actual value for consumers, and place the ads where their target market is reading, they can boost their product’s branding, generate better likeability among their audiences, and produce something that never goes out of style: Smiles.
Guest post contributed by Charles Dearing, for WhoIsHostingThis – A review site and webmaster tool that enables you to discover which web hosting company any site is hosted with.