Have you just started your business? Do you want to make it productive? Well, if you want to make your business reach greater heights, it’s time that you consider venturing into Search Engine Optimization or SEO.Remember, the first step to making your business work is to package or brand it so that people will be able to recognize your product or service.

SEO is one of the best branding strategies you can try. There’s no need to worry to because it’s not too expensive. So even if you’re just having a small business, SEO can work for you. Here are four affordable SEO strategies you can follow:


1. Use social media. Social media is gaining popularity today so one way you can package your company is to take full advantage of social networking sites. There’s Facebook, Twitter, YouTube, MySpace, Friendster, LinkedIn and many more you can choose from. Through social media, you can connect to as many people as you can, even millions of potential clients. You can make an account for your company and reach out your target niche or group of clients. Through social media, you can post important information and advertise your business. You can even build better customer relations and mileage plus you can instantly publish links to your business website. All these in just a click of the mouse.


2. Observe proper keywords. Another SEO strategy you have to remember is the use of proper keywords. Keywords are technical terminologies so make sure that you come up with good keywords so that people who go online will easily see your product or service especially when they use search engines. You can use various keywords, keyword phrases and taglines which you can change or update as your business develops through time. This is going to be more practical and flexible on your part. Using your company name as keyword will not be as flexible as that one.


3. Create a site for your business. You can leave behind a great legacy to your company by creating your own website. Make sure that it will be user-friendly, informative, and creative so that people likely visit it. By using on page SEO techniques, you can make your website more search engine friendly so that people can easily find it online. After launching your site, you can also make use of off page SEO techniques, forum posting, link building, even blogging and article writing. Make sure that you produce quality content material to maintain your company’s integrity.
4. Make use of SEO services that are affordable. If you need help with SEO, you can also avail of affordable SEO services. You can search for these online or ask people who are into SEO to give you some tips.


Making SEO work for you is not that expensive. So try these strategies now and you’ll be on your way to success!