Content Posted/On Site
This is something that seems logical, but is often overlooked or taken for granted. Don’t post to sites that post pornographic or any other trash material. This will greatly ruin your SEO efforts, as search engines don’t like these sites. So this sounds easy; don’t post on adult websites. There is an extra step to look for, however, and that is to not post on sites that even link to that stuff. We sometimes overlook side bar ads and links, but if a blog is linking to a trashy site, then they, along with your post and link, will get devalued and/or penalized. I have sometimes heard it described as this: think of your blog as your home. We protect our homes from harms and sketchy individuals, and that tenacity needs to be applied to protecting our online “homes.” We need to be vigilant about where we place or material.
These are the biggest, and most important, things to look for when qualifying sites to NOT post on. We harp too much on guest posting, and posting at any cost, but sometimes getting on a site can do more harm than good. Be careful where you put your links, and make sure you’re not wasting your time. The old mantra of “Time is Money” always holds true, even in this case. Be safe, be smart, and happy blogging!
Jordan is a social media and SEO blogger out of North Carolina. Currently he writes for Safe From the Start.