When you link to your Facebook page what do people see? If you’re like many pages then people are probably coming in to your timeline. That’s great for letting people see what you’re about on Facebook, but it’s hard to drive any kind of real action from that point of view. That’s where custom landing pages come in. Think of your Facebook page as an extension of your website. The landing page can be anything from an custom and interesting “about” page to a form for a promotion or special you’re running. In most cases almost anything is better than sending people to the timeline.
Make it interesting
This one is a no brainer. When you’re on Facebook do pages that post the same thing all the time intrigue you? I bet you rarely say, “Oh boy there’s a new blog post for me to read!” when you see pages like that come up in your timeline. Not surprisingly, the same is true for the majority of people who follow your page on Facebook. Linking to blog posts is fine on occasion, but you should supplement those posts with more interesting or candid content. Facebook and other social media sites are the places where you can build your company brand by exuding a sense of personality. If people can connect with what you’re putting out there then they’re much more likely to stay engaged with you and your company.
Bring in real life
Events are one of the most underused and undervalued aspects of Facebook marketing. Events allow you to get your Facebook fans engaged in real life situations, which opens up a whole new set of opportunities for your business or blog. Oftentimes successful events have some kind of “hook” that entices people to attend. It can be food, music, or even booze depending on your demographic. Just remember that you don’t want to end up biting off more than you can chew. The internet is abound with stories of hundreds or even thousands of people showing up because of poorly managed Facebook events. Make sure your plan is reasonable and if it starts to get out of hand then implement your disaster management plan immediately.